Seller's Guide

This is the most important decision you’ll make in the selling process. The right realtor doesn’t just know the market—they know people, they know negotiation, and they know how to position your home as the best option in a crowded space. At LIV ORL, our entire mission is to put your needs first. That means we’ll advocate for you, fight for your goals, and take the stress off your plate so you can focus on your next move. Selling your home is a business decision, but it should still feel personal and even enjoyable. We’re not just listing your house—we’re creating a strategy tailored to your lifestyle.

Your home has memories and meaning, but when it comes to selling, buyers are looking at numbers and comparisons. That’s where our expertise comes in. One of our listing specialists will walk through your home, noting upgrades, features, and details that may add value. We then compare your property against recent sales, current listings, and pending contracts to determine where your home fits in today’s market. Unlike online estimates, our valuations are hyper-local and nuanced—because every neighborhood, every street, even every side of the street in Orlando can have different dynamics. With LIV ORL, you’ll never be guessing at your home’s value—you’ll know.

The listing price isn’t the same as your net proceeds. Before we go live, our team prepares a detailed net sheet so you’ll know exactly what you’ll walk away with after closing costs, commissions, and mortgage payoffs. With this information in hand, you can plan confidently for your next step—whether that’s buying your dream home, investing in another property, or simply putting money in the bank.

Once your home goes live, buyers will start requesting showings. We make the process smooth, keeping you prepared without disrupting your daily life. After every showing, we share buyer feedback so you know how the market is responding.

When offers arrive, this is where our expertise makes the biggest impact. Negotiating isn’t just about price—it’s about terms, contingencies, and timing. We analyze every detail, create leverage when possible, and fight for the best deal that aligns with your goals. With LIV ORL, you’ll never feel pressured to accept just any offer—we secure the right one for you.

Digital First: We leverage targeted social media ads to put your home in front of the exact buyers who would be most interested in it. Our retargeting strategies keep your property top-of-mind—so if a buyer views your listing online once, they’ll continue seeing it across their feeds until they take action.

Storytelling Content: Our team creates cinematic video tours, professional photography, and engaging 3D walkthroughs to showcase not just your home’s features, but the lifestyle it represents. Buyers don’t just want to see bedrooms and bathrooms—they want to imagine themselves living the dream your home offers.

Global Reach: Because LIV ORL is part of Serhant., your property taps into the most followed real estate brand in the world. With millions of engaged followers across social media, plus a global luxury network, your home gets exposure beyond Orlando—reaching out-of-state and international buyers who are ready to invest here.

Luxury-Level Strategy at Every Price Point: Whether your home is $400,000 or $4 million, it receives the same luxury-caliber marketing used to sell estates in New York and Miami. Our campaigns aren’t one-size-fits-all—they’re crafted to fit your property’s unique story and the buyer lifestyle it appeals to.

At LIV ORL, we don’t just market homes—we build demand. We create buzz, generate excitement, and give your property the maximum exposure it deserves.